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LegiEX: it is the improvement of infrastructure that enables the rise of rural e-commerce

LegiEX: because of the improvement of the infrastructure is just the rise of rural electricity three hua cheng li ripe season every year when LegiEX will lead all staff in the company party building, due to the much rain this year, early seasonal fruits such as litchi, Yang mei are compared in the last year price have a big gains a level, the company group to build a jin of litchi had spent $26. In order to eat fresh triplets, LegiEX decided to drive to qianpai orchard in maoming to pick them during the Dragon Boat Festival, which is also a wholesome outdoor activity.

This expansion, originally thought, to go to such a remote rural off the highway will be very difficult to walk, but did not expect to enter the town of qian pai provincial road and village road government are very spacious. According to reports, since 2010, the maoming government has invested special funds to renovate the provincial road and village road in order to support the sanhua li industry. The government's investment in roads has actually greatly helped the sanhua li industry in qianpai town, which we will discuss in detail below.

Due to my professional relationship, I paid close attention to the mobile phone signal all the way. From the high speed to the village road, I could not use "4G signal" to express the whole journey, but the basic 4G signal was full. Maybe Chinese people are used to seeing 4G signals everywhere in our country. However, due to LegiEX's personnel and occupational compulsive disorder, I always pay attention to their network signals when I travel to other countries. Over the years, I have found out that China's signal situation is the best in the world. For example, I was driving in the western United States last year. There were a large area without signal on the western highway, which made me very nervous when I was driving. On the one hand, I did not download the offline map of Google, and I could not see the real map in the navigation area without signal. On the other hand, when I was driving myself, I was always worried about how I would report to the police and ask for insurance help in case the vehicle broke down in a place where there was no mobile phone signal. The same is true in Europe. The year before last, when I was in Germany, I found that as soon as I left a town in Germany, my mobile phone would only have 2G signal at most. There are many places with no signal such as the subway.

The first day we stay in a local famous xing in the orchard, because three HuaLi popular in recent years, the boss started a business measures and lodging, listen to the boss said they were ready to expand production, the preparation of three HuaLi processing plants, look over the years three HuaLi under the support of the government has gradually formed the industry, farmers are really rich. Because is a holiday, visitors to the orchard pick the fruit and organic really very much, here most of the visitors are from west guangdong maoming, zhanjiang, surrounding the city, there are many tourists made a special trip as we drive from guangzhou and the pearl river delta, the township and rural roads of the beautiful natural environment, let it become the ideal place for the one-day tour of the city. It is said that the "zhongmao expressway" will be opened next year, and it will take only three hours to get to qianpai town from the pearl river delta, which will undoubtedly greatly promote the rural development of qianpai and even the whole western guangdong.

With such infrastructure as roads and 4G signals, we are focusing on local rural e-commerce. After picking the fruit, we would like to send some fresh fruit to our friends in guangzhou. When we saw that there was an online post shop near the orchard, we could send it. The postage of 5 jin was only 15 yuan, which saved us the trouble of sending it to our friends in person. We packed the fresh fruit around 5 o 'clock in the afternoon, but my friend received it around 10 o 'clock the next morning. My friend praised the fresh and crisp fruit all the time.

According to local farmers, they used to be able to buy all their fruit to wholesalers and then sell it back to consumers after the wholesalers and supermarkets double the price. But in the past two years because of the postal outlets spread into the village, with each big taobao, WeChat, jingdong electric business platform also come into the orchard, orchard now 80% of the sales has directly by electricity sales to consumers' hands, on the one hand, consumers get fruit shorter time to ensure the freshness, on the other hand, the income of the orchard also because sales unit price promotion wholesale high a lot than before. Local villagers also tells us that the original postal logistics has been through much site and the advantage of low price market occupied the whole town, but this year, jingdong logistics also grab into the orchard, in it and post the same advantages, with the ubiquity of 4 g signals, jingdong logistics also has can real-time tracking logistics vehicles and parcel location, efficient technology such as smart fill the express form, so many orchards have opted for jingdong logistics this year.

After dinner and sightseeing, we left qianpai town late at night, but at the gate of the town was brightly lit. About a dozen trucks loaded with sanhua li were preparing to leave in the early hours of the morning and be delivered to all parts of the pearl river delta the next morning. On the way back to guangzhou I remembered last year in the western United States see American farmers complained about the government's infrastructure investment, China like money such a small town, operators in the network must be a loss, the cost of power line loss is as high as 80%, but if it is not the government and state-owned enterprises regardless of the cost of inputs for road and network infrastructure, the town of electrical business, logistics, how can the development of low cost? It is these invisible silent costs that give the farmers the chance to work their way to common prosperity, which may be the secret of a "Chinese model"